Monday, April 18, 2016
Blog #3
SEIKO ブランド・ミュージックビデオ "Art of Time"
This video is about a Rube Goldberg machine that a Japanese watch company, Seiko, makes as part of a marketing campaign. The video starts off with an opening shot so you can see what the environment is and what people are doing. Then cuts to various shots of the pieces of the contraption and shows you that it's generally made out of watch components. Then there's the starting sequence and as the piece rolls along, later comes the music. It's a calming music that picks up later and it matches well with the complexity of the machine as it goes on. The color pallet of this video is very restricted to the parts of a watch. The lighting and the opening shot shows us that this video is shot indoors. The focus directs the users attention between moving objects, showing us how each part plays a role in this Rube Goldberg machine. The shots are edited to have continuity after the opening shot. They do this to show what a Rube Goldberg machine is, it's a contraption that shows off chain reactions. The length of a shot in this video is generally determined by each piece of the Rube Goldberg machine, and the frame of where it's shot. Sometimes a piece of the machine can have two shots or more while others have one longer shot that captures everything.
This video is about a Rube Goldberg machine that a Japanese watch company, Seiko, makes as part of a marketing campaign. The video starts off with an opening shot so you can see what the environment is and what people are doing. Then cuts to various shots of the pieces of the contraption and shows you that it's generally made out of watch components. Then there's the starting sequence and as the piece rolls along, later comes the music. It's a calming music that picks up later and it matches well with the complexity of the machine as it goes on. The color pallet of this video is very restricted to the parts of a watch. The lighting and the opening shot shows us that this video is shot indoors. The focus directs the users attention between moving objects, showing us how each part plays a role in this Rube Goldberg machine. The shots are edited to have continuity after the opening shot. They do this to show what a Rube Goldberg machine is, it's a contraption that shows off chain reactions. The length of a shot in this video is generally determined by each piece of the Rube Goldberg machine, and the frame of where it's shot. Sometimes a piece of the machine can have two shots or more while others have one longer shot that captures everything.
Monday, April 11, 2016
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